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Jul 04, 2026 09:11:40 AM

Sri Ranganayagi Ashok: Reviving India's Ayurvedic Rituals for Modern Families

Sri Ranganayagi Ashok’s journey into entrepreneurship began not in a boardroom, but in the quiet care of motherhood. As she became more conscious of the products used on the skin and hair of children and families, she found herself searching for safer, more natural alternatives. That search led her deep into India’s traditional Ayurvedic wisdom, including classical texts such as the Charaka Samhita.

What she discovered was both inspiring and concerning. Many of the effective Ayurvedic rituals once followed by earlier generations had gradually faded from everyday life. Sri Ranganayagi saw not just a loss, but an opportunity — to bring this heritage back in a form that modern families could easily understand and use.

That vision gave birth to TurmaRoot, India’s first Non-Cosmetic, Ritual-Centric Ayurvedic Wellness Brand. Through this venture, she set out to reconnect people with traditional herbal self-care rituals and encourage healthier, more sustainable wellness practices rooted in Indian heritage. For her, this was never just about building a brand; it was about reviving a way of life.

The road, however, was far from easy. Building a startup while raising two young children demanded extraordinary discipline, patience, and time management. Every day required her to balance family responsibilities with the demands of entrepreneurship. Alongside this, she faced another major challenge — introducing a completely new concept to the market. While most consumers were familiar with cosmetic products, the idea of ritual-based Ayurvedic wellness needed continuous education, awareness, and trust-building.

Instead of chasing quick results, Sri Ranganayagi chose to focus on research, product development, and consistency. She spent time studying Ayurvedic texts, exploring traditional formulations, and building a strong foundation for her brand. She understood that every challenge could become a lesson, and every setback could refine her vision further.

Her journey was shaped by persistence and deep belief in her mission — to create a category that did not merely sell products, but revived forgotten wellness rituals for modern families. Today, her work stands at the intersection of heritage, education, and innovation.

Sri Ranganayagi Ashok is the Founder of Saucha Enterprise Pvt Ltd and TurmaRoot, a brand dedicated to restoring India’s Ayurvedic self-care traditions. Her achievements include being recognized as an Outstanding Mompreneur 2026 by the South India Women Achievers Awards (SIWAA), being selected for Asia’s Top 100 Influential Women Award 2026 under the Sustainable Entrepreneur category by Diva Planet, earning a lifetime membership as an Ayurvedic Lifestyle Educator from the Asian Council for Education and Research (ACER), and being featured across platforms such as EntrepreneurBytes, Indian Founders, Global Divas, Official Founders of India, and Capital Wire.

With TurmaRoot, Sri Ranganayagi is working toward a larger dream: to make Ayurvedic rituals a part of everyday life for modern families, while taking India’s wellness heritage to national and international markets. Her story is one of purpose, perseverance, and a deep commitment to bringing forgotten traditions back into the heart of contemporary living.

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